Building a Membership driven Ecommerce site
Suzanne Clothier has been working with animals professionally since 1977. She is an widely respected trainer who has taught on a broad range of topics throughout the US and internationally for many conferences and training groups.
Customer Testimonial:
I was fortunate to find Prabs and Slant Agency through a personal referral. Our complex website required attention detail, thoughtful design, and knowledgeable use of applications and options. We are completely delighted with the guidance we received at every step. Prabs has an exceptionally fine gift for helping a client understand the options, and for finding solutions when presented with challenges. And we presented many! The entire process was collaborative in every way, with impressive responsiveness. We look forward to working with Slant Agency in the future on multiple projects. For now, we’re enjoying a gorgeous and highly functional site that is earning compliments and attention. My highest recommendation for Slant Agency! He made a complex, time consuming job a surprisingly pleasant experience. Worth every penny! And FWIW, we are in the US. Prabs went out of his way to make the time differences work.
Suzanne Clothier
Founder & Director
Custom Ecommerce website summary:
Suzanne’s journey from a basic website to a thriving ecommerce platform is a testament to the power of collaboration and vision. Through a meticulous discovery process, strategic planning, wireframing, user testing, and dedicated development, we brought Suzanne’s dreams to life. The end result was a user-friendly, robust, and secure website that exceeded her expectations. If you’re ready to take your website to new heights, just like Suzanne, we’re here to help you on your journey. Let’s create something amazing together!
Meet Suzanne, an ambitious entrepreneur who had big dreams for her online business. She wanted to take her website to the next level and transform it into a membership-driven ecommerce site that would captivate her audience and drive customer loyalty. In this blog post, we’ll share Suzanne’s inspiring journey of scaling up her website and the steps we took to create a user-friendly, robust, and secure platform that exceeded her expectations.
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- Extensive Discovery and Research: To understand Suzanne’s specific requirements, we embarked on an extensive discovery process. We delved deep into her needs and wants, documenting them carefully. We also conducted thorough research to review the feasibility of integrating third-party applications and the various functionalities required for the project. This groundwork ensured that we had a comprehensive understanding of Suzanne’s vision and set the stage for a successful collaboration.
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- Crafting a Project Plan: With Suzanne’s needs in mind, we developed a detailed project plan that outlined the roadmap for the entire process. This plan served as a guide for both Suzanne and our team, ensuring that everyone was on the same page and aligned with the project’s goals and timeline. Suzanne had the opportunity to review and approve the plan, giving her full confidence in the journey ahead.
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- Creating a Solid Foundation: The next step was to create a solid foundation for the new website. We conducted a card sorting exercise to structure the site’s information architecture and develop a comprehensive sitemap. This process helped us organize the content in a logical and user-friendly manner. With Suzanne’s approval, we proceeded to wireframe the website, providing a visual representation of the site’s structure and functionality.
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- Designing a Seamless User Experience: With wireframes in place, we turned our attention to the user experience (UX) and user interface (UI) designs. We crafted a visual guide that captured the essence of Suzanne’s brand, ensuring consistency with her tone of voice and brand narrative. This guide laid the foundation for the new site’s design, facilitating the creation of high-fidelity designs that were tested and validated with real users. Incorporating their feedback, we refined the designs to ensure an intuitive and engaging user experience.
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- Bringing the Vision to Life: The build phase marked the exciting moment when Suzanne’s vision started taking shape. We developed both the front-end and back-end of the site, paying meticulous attention to detail and quality. This process took approximately two months to complete, ensuring that every aspect of the site met Suzanne’s requirements. The site then underwent rigorous quality testing and user acceptance testing (UAT) to ensure a seamless and error-free experience.
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- Launching to Success: Finally, after months of hard work, the site was ready to be unleashed to the public. Suzanne was thrilled with the outcome, and rightfully so. Her website now boasted three levels of membership, offering exclusive discounts based on membership levels. It seamlessly integrated with the third-party Learning Management System (LMS) Thinkific, and featured additional functionalities like an event manager, newsletter signup, Zoom webinars, and language translations. With the new platform, Suzanne was well-equipped to nurture customer loyalty and drive her business forward.
